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Development of the provision of banking facilities to Jordanian SMEs

Jordan   /   2004 - 2005

Business activity : Banking & Insurance, Service
Area of Excellence : Operational advice, Technical Assistance, Training

Project objective :

Assist Bank D in improving the overall provision of banking facilities to Jordanian SMEs, including a continued improvement in the availability of medium and long term finance.


Project implementation :

  • Advice and assistance, including on the job training, to Bank D management in developing SME business strategy, using examples of similar strategies used by major European banks
  • Advice in the organisational requirements of implementing the strategy, including human resources allocation
  • Support to designated specialist staff in the implementation of the SME business strategy on following aspects :
    • development of Traget Market Criteria
    • product and service development
    • development and implementation of marketing and communication campaigns
    • staff training
    • development of an appropriate Management Information System
    • design and development of comprehensive call programmes

Client : EJADA   -   Funding : Commission EuropĂ©enne/European Commission

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