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Evaluation and restructuring of the first refrigerator producer in Russia for its acquisition by an italian company

Сфера деятельности: ,

Objective of the project :

  • To develop a programme for an industrial and comemrcial colalboration between Merloni, one of the largest european manufacturer of holsehold appliances, and NLMK/STINOL, (russian refrigerators manufacturer)

Approach implemented :

    • Development of a marketing survey
      • market survey of the refrigerators in Russia
      • Review of Merloni's expansion strategy
      • Defining the conditions for a commercial collaboration between Merloni and Stinol (with regard to the positioning of the brands on the Russian market, the supplying of components and raw material purchased abroad, the changes to be implemented in the products lines, the commercial support required, the use of the distribution networks, the quality level and the certifications required for exportation.
    • Preliminary study for the creation of a trading company
      • Practical modalities of the implementation of the commercial collaboration (pruchasing terms, commercial programmes, selling terms, sharing of the margins and commissions, purchase/use of the trademarks, use of local resources, existing personnel, after-sales service, maintenance.
      • Defining the company's organizational structure
    • Formalization of the commercial collaboration conditions and programme feasibility
      • Study of the operational and financial positioning of the refrigerators factory. Global evaluation and conversion to international standards. Cost price reconstitution. Impact of the industrial activity 's self sufficiency.
      • Development of a business plan
      • Analysis of the conditions for developing a partnership (economical and financial modalities, profit-sharing and motivation scheme, role of the different shareholders)
      • Defining the partnership content.

Client : Merloni   -   Funding : Client

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