Touristic development of Saint Laurent du Maroni
Business activity : Tourism
Area of Excellence : Operational adviceTechnical Assistance
Project objectives :
To assist the City of Saint Laurent du Maroni (French Guyana) in its project of touristic development.
Project implementation :
- Assessment analysis of the tourism sector
- number and characteristics of visitors;
- communication and promotion efficiency (targets, media, content);
- information and assistance to visitors (tourism office, documentation);
- accommodation infrastructure: capacity, quality level;
- existing attractions (opening, equipment, maintenance, access facilities);
- potential attractions, etc.
- Detailed recommendations for the key components and particularly :
- communication plan more attuned to its target;
- development of existing and potential attractions;
- development of packages tours with attractive prices;
- quality improvement of the accommodation infrastructures;
- staff training plan (tourism bureau, hotel /restaurant);
- support to new private initiatives;
- financing opportunities.
- Elaboration of action plans for each domain and assistance to their implementation.
Funding : Ville de Saint Laurent du Maroni/City of Saint Laurent du Maroni